Experience

Inhousedesign, Cincinnati                                                               2016-Present
Creative Director​​​​​​​

Interbrand, Cincinnati                   2014 - 2016
Associate Creative Director
Shaping creative strategy and overseeing visual direction for the P&G professional
business and brand development
 Increase sales and support by generating integrated on-line content, creative standards,
“Big Idea” campaigns, concept creation, execution, and oversight of campaigns
Collaborate and directs a team of designers while participating in the strategic shaping
and design initiatives for international clients such as Protect-A-Bed, Keurig GreenMountain,
Kroger Foods, Bounty and Dawn
LPK, Cincinnati                                                                                2013 -  2014

Design Director
World’s largest employee owned brand design agency, servicing packaging
and corporate identity developments.
Served as lead design director for service and brand division
Developed the brand direction,design assets and brand architecture for the
Simmons Beauty-Rest global business
Launched the 360º i-Q mattressline integrated global campaign, identity design, consumer
touch-points, shopper immersion and equity standards
By establishing a strong conceptual vision, executed the design assets, brand standards
as well as the strategic pathways for the Michelman Chemical Company, SUNY University
and Al-Marai Corporation
 Participated in contributing and leading implementation of new design pathways and solutions for final creative presentations on winning business pitches for the Singapore offices as well new creative growth opportunities within the network
Enjoyed inspiring and mentoring design interns through creative immersions sessions
and inclusive design partnerships
BBDO, Middle East                                                                   2008 - 2012
Head of Design
Full fledged DTC advertising agency based in Dubai and Beirut, serving the entire Middles East region, part of BBDO worldwide.
Responsible for building and developing the internal brand design team for BBDO Middle East and valuable support for the DTC division
Foster an environment of multidisciplinary collaboration to support above the line design support and development for clients like Pepsi, Samsung, Audi, Dewars, and Al-Futaim
Established department guidelines, presentation standards and individual growth opportunities
Generating new regional clients and delivering on design excellence for a variety of industries ranging fromairlines, software companies, financial institutions, coffee brands, realestate, and restaurant chains
Ensured the timely completion of projects and assignments by providing individual attention
to designers and seamlessly directing multiple project teams simultaneously
PublicisGroupe SA, New York, NY                                             2005 - 2007
Associate Creative Director
Developing and maintaining brand character, design collaterals and campaigns
for Crest/Oral-B national and global accounts.
Collaborate with internal teams and vendors in the execution of campaigns
as well as manage tight budgets and deadlines.
Create global brand guidelines, implement brand direction with partner agencies
and external vendors.
TBWA Chiat Day, New York, NY                                                2002 - 2005
Art Supervisor
New York based advertising firm, clients include Pfizer, UCB, AstraZeneca, Bayer, McDonalds.
Responsible for the creative duties and brandmanagement on award winning Frova, Chantix and On-Q medical device account.
Oversaw new creative launch initiatives for Pfizer’s ARICEPT and CALMACTIN
global advertising campaigns.
Organized and managed numerous campaign, photo-shots, video productions and
cross-media campaigns
EDUCATION
UniversityOf Maryland   BA in Fine arts / Minor in architecture
September 1988 - June 1992 College Park, Maryland, United States
Pratt Institute MPS Communication Design/Typography/Fine Art
September 1993 - May 1995 New York, New York, United States
LANGUAGES: French (Fluent), Italian (Advanced), English (Native), Spanish(Conversational)
FREELANCE WORK: Purple Dragon apparel store.
Developed logo, brand identity and marketing materials for Purple Dragon Kids apparel store.
In charge of all the interior and environmental design space creative branding, website development and exterior signage. 
Micro Scooter
Implementing and brand identity design development for Micro Scooter retail store.
Design marketing collaterals, advertising campaign and brand guidelines.
Corporate identity design, guideline development, sales and support materials designs.
 Logoidentity design, brochure design and marketing materials.
Naming development, identity and marketing design.
PRO-BONO & CHARITABLE WORK
"Be Your Own Hero" Organize and participate with Ronald Mc Donalds House and Children'sHospital, create your own hero day.
FLOTR (Future Leaders Over-the-Rhine)Participate and mentor with FLOTR program in day of service. Lead a website development workshop for future leader in inspiring creative ideas.Help in design, marketing and website development.
Please e-mail me for a printable CV sample.

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